
After Washington let temporary Obamacare subsidies expire, millions of families are staring at higher premiums—and health care has jumped ahead of groceries and rent as America’s top money worry.
Story Snapshot
- A late-January 2026 KFF poll found 66% of adults worry about affording health care, with 32% “very worried.”
- Health care costs now outrank worries about groceries, housing, utilities, and gas in the same polling.
- Congress’ failure to extend enhanced ACA tax credits at the end of 2025 is tied to sharp premium increases for many enrollees in 2026.
- Households report coping by delaying care, stretching prescriptions, or using credit—signs of real-world rationing.
- Voters across parties say cost and affordability are driving political attention heading toward the 2026 midterms.
Health Care Costs Overtake Every Other Household Worry
KFF’s Health Tracking Poll, conducted January 13–20, 2026, captures a striking shift: Americans now name paying for health care as their biggest financial anxiety.
The poll reports 66% of U.S. adults worry about affording health care costs, including premiums, out-of-pocket bills, and prescription drugs. About 32% say they are “very worried,” outpacing worry levels for groceries, housing, utilities, and gas in the same survey.
Two-thirds (66%) of Americans worry about paying for healthcare, more than any other household expense. pic.twitter.com/Wf9P5MBpFL
— Jay Rughani (@JayRughani) January 30, 2026
KFF’s numbers matter because they show health care behaving differently from many other inflation pressures. A noticeable share of respondents said health care costs rose faster than essentials like food and utilities, reinforcing the sense that families can cut back on “extras” but can’t easily shop their way out of medical bills.
For conservatives focused on kitchen-table economics, the poll reads like a warning that the system is squeezing working families from a direction in which wages rarely keep up.
What Changed: Enhanced ACA Subsidies Expired at the End of 2025
The polling and related coverage connect this jump in anxiety to a policy deadline Congress failed to meet. Enhanced Affordable Care Act marketplace tax credits—expanded during the COVID-era legislation—ended in late 2025 after lawmakers did not extend them.
Reporting and analysis cited in the research describe 2026 premium spikes of 50% to over 100% for many affected enrollees, a jolt that can force families to downgrade coverage or drop it entirely.
This is where the story becomes a civics lesson. Temporary subsidies can make premiums look “solved” until the political deal expires, and then households absorb the shock all at once.
The research also notes public disapproval aimed at Congress over the lapse. From a limited-government perspective, the takeaway is not that families should be left stranded, but that Washington’s habit of temporary fixes can create instability that punishes planners, small-business owners, and early retirees who need predictable monthly costs.
Employer Plans Aren’t Immune as Out-of-Pocket Costs Rise
Health care sticker shock is not limited to ACA marketplace shoppers. KFF reports a majority of adults saw health care costs increase over the past year, with employer coverage and the individual market among the hardest hit.
Separate patient-focused polling in the research underscores the pressure on out-of-pocket spending, with large shares anticipating spending more than $1,000 per year, and some facing far higher burdens, especially people managing chronic or rare diseases.
Cost increases don’t just show up as premiums. The research highlights how deductibles, copays, and prescription costs shape day-to-day decisions and how those decisions directly affect families.
In the patient polling summarized in the research, respondents reported delaying or canceling care, leaving prescriptions unfilled, stretching medications, and using credit to cover medical expenses.
Those behaviors function like price rationing, and they can lead to more serious medical problems later—an outcome that also drives long-term costs higher.
Political Pressure Builds, but the Data Still Has Limits
Looking ahead, the KFF poll reports that 56% of adults expect affordability to get worse in the coming year, with variation by party, with independents still leaning pessimistic.
The research also points to health costs becoming a 2026 midterm issue, particularly among voters who say it will affect their choices at the ballot box. That helps explain why politicians keep circling the topic even when they disagree on the remedy.
Paying for health care is now Americans' top financial worry, KFF poll finds. https://t.co/DVgmjuKZlX
— CBS News (@CBSNews) January 31, 2026
Some outcomes are not yet fully measurable, and the research acknowledges that. Marketplace enrollment changes and the precise scale of coverage losses in 2026 take time to confirm.
What is clear from the available data is that health care affordability is not a niche complaint; it is broad-based and bipartisan, and it is now beating out worries that most Americans typically place at the top.
For families who want stability, the immediate question is whether leaders deliver durable cost control rather than another round of temporary patches.
Sources:
Many Americans Say U.S. Health Care Is in Trouble, Poll Finds
Paying for health care is now Americans’ top financial worry
KFF Health Tracking Poll: Health Care Costs, Expiring ACA Tax Credits, and the 2026 Midterms
Facing Rising Costs, Insured Americans Want Healthcare Access
A Closer Look at Health Care Cost Fears
Navigating an Unaffordable Health Insurance Market














