(TheIndependentStar.com) – Amid rising inflation and consumer frustrations with soaring prices, McDonald’s is seeking to refocus on its classic promise – value, as it has announced plans to launch the ambitious ‘McValue’ menu in 2025.
The new menu promises affordable satisfaction without skimping on the iconic taste that customers love.
McDonald’s has announced a new “McValue” platform set to release in 2025, aimed at attracting diners feeling the pinch of inflation.
This revamped menu comes at a time when many fast-food prices have climbed, causing a rift with consumers seeking budget-friendly meals.
The ‘McValue’ platform will introduce a $5 value meal and a “buy one, add one” deal for $1, offering classic items such as the double cheeseburger and McChicken sandwich.
Breakfast items will also be part of the affordable lineup.
Before the rollout, franchise operators must approve the new value approach, something expected to proceed without resistance.
This announcement follows a difficult financial period, marked by a 1.5% dip in global same-store sales, despite exceeding overall Wall Street expectations.
CEO Chris Kempczinski remains firm on the importance of delivering value, stating, “You need, at the foundation, to have a strong value proposition.”
The strategy to recapture consumer interest through the ‘McValue’ menu and enhanced marketing has the company’s full commitment, GuruFocus writes in a report.
The United States saw sales grow by only 0.3%, barely meeting analyst projections.
Part of this struggle stems from an E. coli outbreak linked to slivered onions in late October, which negatively affected consumer trust and brand reputation.
In response, McDonald’s is investing over $100 million to support affected franchisees, with $65 million dedicated to financial aid and $35 million towards traffic-driving marketing efforts.
This move seeks to rebuild consumer trust and regain momentum ahead of the 2025 ‘McValue’ menu introduction.
“We and our franchisees have heard customers loud and clear when it comes to keeping prices as affordable as possible,” the company stated.
As McDonald’s prepares to unveil these strategic changes, anticipation builds for a resurgence of value-driven dining, CNBC points out.
By prioritizing a strong value foundation, the company hopes to win back customers seeking affordability and reliability in every meal.
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